Until now, Toho’s business was built on three pillars: Movies, drama, and real estate. Animation had previously been just one part of the company’s movies business – along with production, distribution, and theater management. But the thought going forward is that animation will become a fourth, independent pillar.
Toho’s animation business will include theatrical feature animation as well as any TV series and video game productions which spin from them. It will also incorporate video distribution, commercialization, merchandising, stage production and overseas expansion for its animated IPs.
According to reports, there will be three primary initiatives driving the company’s animation business:
- Active investment in planning and development. That is, the company will focus on acquiring existing animation rights as well as developing its own original properties.
- Overseas. Toho is planning to set up bases and begin marketing its content in North America, while also opening pathways to begin co-producing with foreign partners.
- Utilizing digital media. Toho will expand its original product development to smartphone apps, games, and other interactive content based on its animated properties.
Image at top: Toho’s “Godzilla: City on the Edge of Battle”