Free email services, despite their convenience, are plagued with issues that may rapidly transform a cost reduction in the short term into a series of major difficulties for your company in the long run. Like they say, there are no free lunches, this saying holds true for web hosting and business email hosting too. A good business email hosting service provider would not charge his services for free because they too have to bear costs.
Within the realm of free email services, we have identified five issues that you can almost certainly anticipate encountering at some point.
Appearance that is not professional
There is a saying that goes, “You get what you pay for.” Have you ever heard it? When it comes to free email providers, you are receiving a service that is as basic as possible, which is appropriate given the fact that it is also free. The quality level that you would come to anticipate from a service that has a payment attached with it is not there with free services. These expenses are used to create features that are not accessible to users of the free versions of the similar products. Despite the fact that email remains the most popular method of contact between company prospects and individuals who are interested in purchasing goods and services, the absence of a professional email might create the impression that the items and services being offered are of lower quality. Over the course of time, these missed client conversations result in a loss of earnings that is far more than the amount of money that would have been spent on a professional email provider. Make sure that you do not take any shortcuts with your major mode of communication.
Lack of Control over the Filtering of Spam
In spite of the fact that free email providers have sophisticated screening to protect its customers from phishing or hacking efforts, this can sometimes be negative if you are trying to let someone through. As you continue to experiment with the settings, whitelist address after address, or attempt to add your own filters, you will gradually find that this situation becomes a never-ending cycle of problems. Following an extensive amount of time and energy that has been squandered, you can discover that the messages that you want are not getting through, while the messages that you do not want are still going through. A paid email service provider is distinct from free email service providers in that it employs a group of developers who work relentlessly to ensure that verified messages are sent and that spam assaults are delivered.
This then leads to a dissection of the two problems that are associated with messages coming in and messages going out.
Having trouble getting emails to arrive
In the free email services that were covered before, the management of spam concerns is handled with a strong hand, and there is a significant amount of screening involved. Despite the fact that this may appear to be a positive for personal emails, many emails relating to business frequently have a similar appearance to spam. As a result, your crucial business communications may wind up in your Junk folder or may not show up at all. It is possible that hundreds of emails make it to your Junk folder for every single one that makes it there. Some of these emails may not even make it that far. There is a possibility that the spam filters of free providers will not allow messages from bulk service providers such as MailChimp or smaller providers like as Zimbra to pass through. Important business communications, such as bills or hosting renewal notifications, are examples of the kinds of emails that might not be delivered. If you consistently fail to deliver these messages, it might be detrimental to your company’s success.
E-mails that are difficult to send
Not only does the “average Joe” use free email services for personal purposes, but spammers also use free email services to send out their phishing efforts with the intention of gaining personal information. Because of this, email servers place a greater emphasis on monitoring messages that originate from completely free accounts. Your essential note, notification, or message will not even make it to the Junk Folder of its intended recipient if, by some chance, your email “checks all the boxes” of a spam message.
Failure to Provide Continuous Technical Support
Given that you are one of a few million customers who do not pay for your service and that you will inevitably experience problems with your email, is it realistic to anticipate that you will receive excellent technical support? It is likely that it will be challenging to get in touch with someone who is competent in helping you with your situation, and it will be hard to get in touch with someone you know and trust. When compared to a local email service provider, a paid email service provider is far more helpful, and a local email service provider often has a smaller and more knowledgeable crew. By registering a domain name and creating an email account, the smaller and more personal staff is able to start a working connection with you for the relatively low cost of anything. When a provider is paid, it is reasonable to anticipate that they will strive to keep their clients and connections by providing excellent customer service.
Conclusion
Here is hoping that you have understood the article. In case of any comments or feedback, please share them in the comments section below.